Our Work

Website Design

Michael Dennison Health & Fitness

A Studio Website as Personal as the Coaching

Challenge

Michael runs a discreet, one-to-one personal training studio in Saffron Walden. His coaching is built on high standards and individual attention, but that is hard to get across online, where most fitness websites look the same: stock photos, generic promises and a long list of classes. He needed a website that felt like his studio and gave new clients the confidence to take the first step.

What we did

We built the site around Michael’s approach rather than a fitness template. The writing explains how he works and who he works best with, the design is calm and premium to match a private studio, and the photography shows the real space and the real coaching. Every page leads to one clear next step: booking a consultation.

The result

Michael now has a website he is proud to send people to, and it has brought him new clients since it went live.

“Jensen built a site that genuinely feels like my studio, not a generic gym template. He took the time to understand how I coach and who I want to work with, and it shows. It has brought me new clients since it went live, and I’m proud to send people to it.”

Our Own Business · Website, SEO & Ads

Saffron Roofing

Our Own Roofing Business, Where We Test Our Method

Challenge

Saffron Roofing isn’t a client. It’s our own roofing lead-generation business, set up so we could test our method on a real, big-ticket trade before offering it to anyone else. Roofing is one of the most trust-led decisions a homeowner makes. People worry about cowboy builders, compare several roofers and want proof before they let anyone onto their roof, so the website had to answer those worries in seconds and make asking for a quote the obvious next step.

What we did

We put trust front and centre: accreditations, guarantees and real reviews sit above the fold, before anyone has to scroll. Each roofing service has its own dedicated page, there is a clear page for the areas it covers, and the phone number and a free-quote button stay visible on every page. Underneath it all, the site is built on solid local SEO foundations so it can be found in Saffron Walden and the surrounding towns. Then we ran £3,750 of Google and Meta ads over 90 days, putting it in front of local homeowners looking for a roofer.

The result

74 qualified calls and 14 roofing jobs in 90 days, from £3,750 of ad spend. These are our own business’s numbers, not a client’s, and every business’s results will be different.

Brand & Website

TapFix Emergency Plumbing

A Brand and Website Built From Nothing

Challenge

TapFix was a brand-new emergency plumbing business with no brand and no website. Emergency plumbing is different from most trades: when a pipe bursts at 11pm, nobody browses. They want to know you are local, available right now and one tap away. The business needed to look established from the first day and make calling the fastest thing anyone could do.

What we did

We created the TapFix brand from scratch, from the logo to the whole look and feel, then built a website around speed. The headline speaks to the moment a customer is in, the service area within 15 miles of Henham is spelled out clearly, and a call button sits on every page so customers can reach a local plumber in one tap, with no call centre and no forms in the way.

The result

A brand-new business that looks established from day one, with every page built to get an emergency call through as fast as possible.

“Jensen built TapFix from nothing, the brand and the website. He understood straight away that in emergency plumbing people want to get hold of someone fast, so customers can call us in one tap from any page. We look like we’ve been established for years, and he was easy to deal with from start to finish. I’d recommend him to any tradesperson.”