The Hockley Methods · Method 02

Turn More Enquiries Into Customers

The Revenue Leak Method finds exactly where enquiries are being lost between first contact and the sale, then fixes it. Same marketing, same enquiries, more of them turning into paid work.

  • Programme3-month minimum
  • Investment£3,500 + £695/mo
  • AvailabilityLimited spaces

The problem

The Leak Between Enquiry and Sale

Most businesses spend their energy on getting more enquiries. But some of the biggest gains are hiding in the enquiries you already get, in how fast they are answered, how quotes are followed up and how easy you are to buy from. Sound familiar?

  • Plenty of enquiries, but not enough of them turn into work
  • Quotes go out and you never hear back
  • Calls get missed when you are busy
  • Nobody is sure how quickly enquiries get answered
  • You cannot say which enquiries came from where

The money is not always lost in your marketing. Often it is lost after the phone rings.

The thinking behind the Method

Where the Leaks Happen

Slow replies

By the time someone gets back to an enquiry, the customer has often already spoken to someone else.

Missed calls

Calls that ring out or go to voicemail are often never returned, and the customer simply calls the next business.

Quotes that go quiet

A quote is sent and then nothing. Without a follow-up, interested customers drift away.

A website that drops people

Confusing pages, long forms or no clear next step mean visitors leave before they ever get in touch.

The Method

Find It. Fix It. Prove It.

01

Audit

We mystery-shop your business, measure how fast and how well enquiries are handled, and review your quotes and website.

02

Pipeline

An enquiry pipeline that tracks every lead from first contact to won or lost, so nothing slips through.

03

Follow-up

Follow-up email templates and phone scripts that help your team respond quickly and close more quotes.

04

Fix & measure

Website changes where visitors drop off, and a monthly report on how many enquiries become customers.

Why Speed Matters

How quickly and how well you respond often decides who wins the work.

21×

more likely to qualify a lead when you respond within 5 minutes rather than 30.

Source: MIT and InsideSales.com lead response research

What the Method does: We measure your real response times and help your team get faster.

78%

of customers buy from the first business that responds to them.

Source: Lead response research compiled by LeadResponse, 2026

What the Method does: Your pipeline and templates make a fast, professional first reply the norm.

29–42

hours is the average time businesses take to respond to an enquiry.

Source: Lead response research compiled by LeadResponse, 2026

What the Method does: The audit shows exactly where your time goes, and the fixes close the gap.

What You Walk Away With

A complete system for turning enquiries into customers, built around how your business works.

Revenue Leak audit report

A clear written report showing where enquiries are being lost and what it is costing you.

Mystery-shop results

Real enquiries made as a customer would, with how fast and how well each one was handled.

Enquiry pipeline

Every lead tracked from first contact to won or lost, in a tool that suits your business.

Lead source tracking

See which enquiries came from where, so you know what is really working.

Follow-up email templates

Ready-to-use emails for first replies, quote follow-ups and reminders.

Phone scripts

Simple scripts that help anyone on your team handle calls with confidence.

Quote follow-up process

A clear process so no quote is ever left to go quiet.

Website conversion fixes

Changes to the pages and forms where visitors are dropping off.

Monthly conversion report

How many enquiries came in, how many became customers and what we are improving next.

Before and After

Before

  • Enquiries sit in an inbox until someone has time
  • Missed calls are not always returned
  • Quotes are sent and then forgotten
  • No one knows which enquiries came from where
  • Every team member replies differently

After

  • Every enquiry is logged and replied to quickly
  • Missed calls are tracked and followed up
  • Every quote has a clear follow-up process
  • Every lead is tracked back to its source
  • Your team uses the same proven templates and scripts

Your First 3 Months

  1. Weeks 1–2

    Audit & mystery shop

    We test how enquiries are handled and review your quotes, website and current process.

  2. Weeks 3–4

    Findings & pipeline

    We walk you through the findings and set up your enquiry pipeline and tracking.

  3. Weeks 5–8

    Follow-up & fixes

    Email templates, phone scripts and a quote follow-up process, plus fixes to your website.

  4. Weeks 9–12

    Measure & refine

    We track the results, refine what is not working and review everything with you.

  5. Ongoing

    Monthly report & review

    A monthly conversion report and review call to keep improving.

How much is leaking?

Same Enquiries, More Customers

See what turning a few more of your existing enquiries into customers would be worth.

£
%

“More won” is the extra share of enquiries that become customers, for example going from 25% to 30% is 5%.

£19,200extra revenue a year from the enquiries you already get
4months to cover the 3-month programme cost of £5,585

An illustration, not a prediction. Results depend on your market, your team and your decisions.

Step one

It Starts With a £750 Diagnostic

Before you commit, we test how your business handles enquiries and show you exactly where work is being lost. If you go ahead with the Method, the £750 comes off the price.

Book a Diagnostic
  • Mystery-shop enquiries to test your response
  • A review of your quotes and follow-up process
  • Where enquiries are being lost, in plain numbers
  • A written report and a call to walk you through it

The Investment

The Revenue Leak Method

£3,500setup, then £695 per month
3-month minimumthen continue month to month, or keep everything and run it yourself

Starts with a £750 Diagnostic, which comes off the price if you go ahead. Prices exclude VAT.

Book a Diagnostic
  • Full audit & mystery shop
  • Enquiry pipeline & lead source tracking
  • Follow-up email templates
  • Phone scripts for your team
  • Quote follow-up process
  • Website conversion fixes
  • Monthly conversion report & review call
  • Limited number of clients at a time

Is the Method Right for You?

It is a great fit if

  • You get a steady flow of enquiries already
  • You feel too few of them turn into work
  • You or your team handle enquiries and quotes
  • You want a clear, simple process that works

It is not the right fit if

  • You need more enquiries before anything else
  • You get only a handful of enquiries a month
  • You are not able to make changes to how you work
  • You are looking for a quick one-off fix
Need more enquiries? See our packages →

Your Questions, Answered

We contact your business the way a real customer would, by phone, email and your website, and record how quickly and how well each enquiry is handled. We only do this with your agreement.

Not necessarily. We set up a simple pipeline using a tool that suits your business. If any software has a cost, we agree it with you before anything is set up.

Yes. Many leaks are simply about time. The templates, scripts and process make it much easier to respond quickly even when you are busy on a job.

The first month finds and fixes the leaks. The next two show whether the fixes are working and let us refine them. Anything shorter does not give you reliable results.

You can continue month to month with your conversion report and review call, or keep everything we have built and run it yourself.

No. We cannot control your market or your team, but we promise a thorough audit, practical fixes and honest monthly reporting on what has changed.

Yes, and it works best when they are. We walk your team through the templates, scripts and process so everyone handles enquiries the same way.

Next step

Ready to Win More of Your Enquiries?

Book your £750 Diagnostic, or call for a chat first. The Diagnostic fee comes off the price if you go ahead.

Same working day reply · No obligation