Research
We study your market and every competitor that matters, then build a clear plan to overtake them.
The Hockley Methods · Method 03
Become the Name Everyone Knows
The Market Leader Method is a 6-month programme for ambitious businesses ready to overtake their competitors. We research your market, cover every service and area, build your reputation and put you in front of your whole region.
The problem
Your Competitors Own Your Area
In most local markets, a handful of businesses win most of the work. They show up first, they have the most reviews and everyone has heard of them. Being good is not enough if they are better known. Sound familiar?
- The same few competitors appear every time you search
- They have more reviews than you, and more recent ones
- You only show up in one or two of the towns you cover
- You rely on word of mouth while others run ads
- You know you are better, but they are better known
A few businesses win most of the work in every area. The Method is about making you one of them.
The Method
Research. Cover. Build. Reach.
Coverage
20+ service and area pages, plus a Google Business Profile and local SEO for every location you serve.
Reputation
A review programme that builds a steady lead in fresh, genuine reviews over your competitors.
Reach
Google Ads and Facebook & Instagram Ads that put you in front of your whole area, managed every month.
Why It Works
Market leaders win on the same few things. The Method works on all of them at once.
of consumers will not use a business with fewer than 20 reviews.
Source: BrightLocal, Local Consumer Review Survey 2026
What the Method does: Your review programme builds the volume of reviews that makes you the obvious choice.
of consumers only pay attention to reviews written in the last three months.
Source: BrightLocal, Local Consumer Review Survey 2026
What the Method does: We keep fresh reviews coming every month, so your lead does not fade.
things decide Google’s local results: relevance, distance and prominence, including reviews.
Source: Google Business Profile Help
What the Method does: Pages for every service and area build relevance. Reviews, content and ads build prominence.
What You Walk Away With
Everything you need to take the lead in your area, and keep it.
Market & competitor report
Who your real competitors are in each area, and what they do better than you today.
6-month plan to overtake
A clear, month-by-month plan for where to win and how.
20+ service & area pages
Pages for every service and place you cover, written for you and built to rank.
Google profile for every location
Each location set up and managed properly on Google Search and Maps.
Local SEO for every location
Directory listings and on-page SEO across every area you serve.
Review programme
A simple, repeatable way to collect more genuine reviews than your competitors.
Google Ads campaigns
Ads that put you at the top of Google when people search for your services.
Facebook & Instagram campaigns
Ads that make you the name local people recognise before they search.
Monthly report & strategy call
Rankings, reviews and enquiries against your competitors, reviewed together every month.
Your 6 Months
- Month 1
Research & plan
Market and competitor research, then a clear plan to overtake them, agreed with you.
- Month 2
Foundations
Google profiles and listings for every location, your first new pages and the review programme launched.
- Month 3
Ads go live
Google, Facebook and Instagram campaigns launched, with tracking in place.
- Months 4–5
Expand & refine
More service and area pages, more reviews and ads refined to lower your cost per enquiry.
- Month 6
Review & next plan
A full review of where you now stand against your competitors, and a plan for what comes next.
Will it pay for itself?
Do the Simple Maths
Enter what a typical new customer is worth to your business. We will show how many extra customers would cover the programme. Ad spend is separate and not included here.
£
2new customers a month covers your monthly fee of £2,250
12new customers over 6 months covers the whole programme fee of £17,495
This is simple maths, not a prediction, and excludes your ad spend. Results depend on your market, prices and how many enquiries you can take on.
Measured every month
How You Will Know You Are Winning
Leadership is not a feeling. Every month we measure where you stand against the competitors you set out to beat, and talk it through on your strategy call.
Step one
It Starts With a £750 Diagnostic
Before you commit, we map your competitors in every area you cover and show you exactly where the opportunities are. If you go ahead with the Method, the £750 comes off the price.
Book a Diagnostic- A map of your competitors in every area you cover
- Where they rank, and how their reviews compare with yours
- Where the biggest opportunities are, in plain numbers
- A written report and a call to walk you through it
The Investment
The Market Leader Method
£3,995setup, then £2,250 per month
6-month programmeplus ad spend, paid directly by you to Google and Meta (we suggest at least £300 a month per channel)
Starts with a £750 Diagnostic, which comes off the price if you go ahead. Prices exclude VAT.
Book a Diagnostic- Market & competitor research
- 6-month plan to overtake
- 20+ service & area pages
- Google profile & SEO for up to 5 locations
- Review programme
- Google, Facebook & Instagram Ads managed
- Monthly report & strategy call
- Limited number of clients at a time
Is the Method Right for You?
It is a great fit if
- You are established and ready for serious growth
- You cover several towns or locations
- Strong competitors are winning work you should be getting
- You can invest at least £300 a month per ad channel
It is not the right fit if
- You are just starting out
- You operate in a single small area with little competition
- You are not ready to spend on advertising
- You need results within a few weeks
Your Questions, Answered
Becoming the leader in your area takes steady, compounding work. Reviews, rankings and brand recognition build over months, and six months gives enough time to see real movement and refine what works.
We suggest at least £300 a month in ad spend per channel to start. We will recommend a budget based on your area and goals, and adjust it as we learn what works.
Up to five locations are included. If you cover more, we will agree the scope with you on your Diagnostic call before anything starts.
You do. Everything is set up in your name, you pay Google and Meta directly, and you can see everything at any time.
Yes, and we encourage it. Your Diagnostic and research will confirm who your real competitors are in each area.
We review where you stand and agree what comes next. Many businesses continue month to month to defend and extend their lead.
No, and be wary of anyone who does. We cannot control your competitors, Google or Meta, but we promise the work, done properly and reported honestly every month.
Next step
Ready to Own Your Area?
Book your £750 Diagnostic, or call for a chat first. The Diagnostic fee comes off the price if you go ahead.
Same working day reply · No obligation